7 Hidden Gems to Visit in Ecuador

Ecuador is a country brimming with culture, biodiversity, and history, often overshadowed by its more famous attractions like the Galapagos Islands and the capital city of Quito. However, for those willing to venture off the beaten path, Ecuador offers a treasure trove of hidden gems that provide a more authentic and intimate experience of this vibrant South American nation. From serene beaches to charming towns nestled in the Andes, these seven lesser-known destinations are sure to enchant travelers seeking the road less traveled.

Zaruma

Nestled in the southern part of Ecuador, the small and picturesque town of Zaruma is known for its rich history in gold mining and its unique architecture. The town's colorful wooden buildings and steep, narrow streets offer a glimpse into a bygone era. The best time to visit Zaruma is during the drier months from June to December. For a taste of local history, the Museo Municipal de Minería showcases the town's mining heritage. Zaruma is also famous for its traditional coffee, so be sure to visit a local café for a fresh brew.

What to do: Explore the historic town center, visit the mining museum, and take a coffee tour to learn about the local production process.

Where to Stay & Eat: Stay at one of the cozy guesthouses in town and dine at Tierra Adentro for traditional Ecuadorian cuisine.

Where to Shop: Shop for locally produced coffee and artisanal goods at the town's small markets and shops.

Travel Tip: Don't miss the opportunity to try the local delicacy, tigrillo, a savory dish made with green plantains, cheese, and egg.

Alausí

Alausí, a charming Andean town, is the gateway to the famous Devil's Nose train ride, but it's also a destination in its own right. With its colorful houses and cobblestone streets, Alausí offers a peaceful retreat. The best time to visit is during the dry season, from June to September. While there, check out the Church of Saint Peter, which stands as a testament to the town's colonial past. For a panoramic view of the town and surrounding mountains, climb up to the statue of Saint Peter.

What to do: Take the Devil's Nose train ride for a thrilling experience and enjoy the scenic views of the Andes.

Where to Stay & Eat: Enjoy local dishes at Killa Wasi Hostal and Restaurant, which also offers comfortable accommodations.

Where to Shop: Browse the local markets for handmade textiles and crafts.

Travel Tip: Make sure to visit the market on Sundays when the town comes alive with local vendors and traditional foods.

Puerto López

Puerto López, a small fishing village on Ecuador's Pacific coast, is the perfect spot for those looking to explore the country's marine biodiversity. Visit between June and September to witness the magnificent humpback whale migration. The Machalilla National Park, located nearby, offers pristine beaches and the chance to explore the Isla de la Plata, often referred to as the "poor man's Galapagos." The park is also home to the Agua Blanca community, where visitors can learn about local customs and relax in sulfuric lagoons.

What to do: Go whale watching, visit Machalilla National Park, and take a day trip to Isla de la Plata.

Where to Stay & Eat: Stay at the beachfront Hostería Mandála for a relaxing experience and dine at Bell Italia for some Italian-Ecuadorian fusion.

Where to Shop: Look for unique souvenirs and local crafts at the shops along the Malecón.

Travel Tip: Try the fresh ceviche at the local market, it's a culinary highlight of the coastal region.

Gualaceo

Located just 35 kilometers east of Cuenca, Gualaceo is a small town known for its traditional crafts and vibrant Sunday market. The best time to visit is during the weekends when the market is in full swing. Here, you can find everything from hand-woven shawls to locally made leather goods. The Orchid Garden of Ecuagenera is a must-visit for nature lovers, showcasing a stunning variety of orchids. Gualaceo is also a great place to experience the traditional "chola cuencana" attire worn by the local women.

What to do: Visit the Sunday market, explore the orchid garden, and learn about local crafts.

Where to Stay & Eat: Enjoy the hospitality at Hostería Casa Grande and savor traditional dishes at El Mesón de las Flores.

Where to Shop: Purchase traditional textiles and leather goods at the Gualaceo market.

Travel Tip: Take a trip to the nearby towns of Chordeleg and Sigsig, famous for their silver jewelry and Panama hats, respectively.

Olón

Olón is a serene beach town located just north of the more popular Montañita. It's the perfect spot for travelers looking to unwind on a quiet stretch of beach. The best time to visit is during the dry season from May to December. Olón's beach is ideal for surfing, sunbathing, and enjoying fresh seafood. The town is also a starting point for visiting the nearby cloud forests and waterfalls. Don't miss the opportunity to visit the local church, which is an important spiritual center for the region.

What to do: Relax on the beach, take surf lessons, and explore the nearby cloud forests.

Where to Stay & Eat: Stay at the beachfront Rincón d'Olón and dine at the roadside shacks for the freshest seafood.

Where to Shop: Find beachwear and local crafts at the small shops along the main road.

Travel Tip: Join a local guide for a hike to the waterfalls in the Dos Mangas reserve for a refreshing swim in the jungle.

Salinas de Guaranda

Salinas de Guaranda, located in the central Andes, is a small town with a big reputation for community-based tourism and high-quality artisanal products. Visit during the dry season from June to September for the best weather. The town is renowned for its cheese, chocolates, and wool products, all produced by local cooperatives. The Salinerito store is the place to sample and purchase these goods. For outdoor enthusiasts, the surrounding mountains offer excellent hiking opportunities.

What to do: Tour the local cooperatives, taste the artisanal products, and hike in the nearby mountains.

Where to Stay & Eat: Enjoy the hospitality at Hostal La Minga and try the local cuisine at the community-run restaurants.

Where to Shop: Buy locally made cheese, chocolate, and woolen goods at the Salinerito store.

Travel Tip: Participate in a community tourism experience to learn about the local way of life and sustainable practices.

Loja

Loja, known as the "Music and Cultural Capital" of Ecuador, is a city rich in history and tradition. It's best visited during the dry season from June to September. The city boasts numerous colonial buildings, plazas, and museums, including the Museum of Music. Loja's vibrant cultural scene is evident in its many theaters and music venues. The nearby Podocarpus National Park offers a biodiverse escape for nature enthusiasts, with a range of ecosystems from cloud forests to high Andean moorlands.

What to do: Explore the city's cultural sites, attend a musical performance, and visit Podocarpus National Park.

Where to Stay & Eat: Stay at the historic Hotel Podocarpus and enjoy the local cuisine at Tamal Lojano.

Where to Shop: Browse the local artisanal shops for musical instruments and handcrafted goods.

Travel Tip: Don't miss the chance to try the local spirit, aguardiente, often accompanied by traditional Lojano music.